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December 9, 2020 at 10:32 am #114413Carol KarcznerGuest
Can I Change Your Mind?
The Craft and Art of Persuasive Writing
by Lindsay Camp
- Format: paperback, 256 pages
- Language: english
- ISBN: 9780713678499 (0713678496)
- Author: Lindsay Camp
- Publisher: A&C Black
- Release date: May 29, 2008
About The Book
These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it’s done-whether the ‘end product’ is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as you’d expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.
‘This is a cunning, masterly and hugely readable book. You’ll learn
at least as much from how he writes as from what he writes about-and
that’s saying a great deal.’ Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)
‘I hope it’s read by every marketing manager, sales director, customer relations officer and chief executive in the land.’ Jeremy Bullmore
‘A masterpiece in persuasive writing.’ Management Today, (September 2007)
Hardback book Can I Change Your Mind? buy cheap. FB2 ebook Can I Change Your Mind? by Lindsay Camp on iOS on Kobo. FictionBook Can I Change Your Mind? download for Kindle on Powells.